01. LULA PACE
LULA PACE is a premium eyewear brand inspired by creative females in Los Angeles.
Captivated by cult film directors,
such as David Lynch, Harmony Korine, and Sofia Coppola— all of whom have portrayed scenes of latent desire by turning Hollywood’s lens on itself — I was inspired by the contradictions of Los Angeles, and the females who inhabit it.
My experiences and influences growing up in Los Angeles provide the backdrop for the LULA PACE campaign - Dreams and Nightmares.
Embracing the cinematic universe of LULA PACE, the result is a dreamlike sequence of images across disparate locations, such as a Hollywood nightclub and a sprawling 1960s Beverly Hills mansion.
LULA PACE is a premium eyewear brand inspired by creative females in Los Angeles.
Captivated by cult film directors,
such as David Lynch, Harmony Korine, and Sofia Coppola— all of whom have portrayed scenes of latent desire by turning Hollywood’s lens on itself — I was inspired by the contradictions of Los Angeles, and the females who inhabit it.
My experiences and influences growing up in Los Angeles provide the backdrop for the LULA PACE campaign - Dreams and Nightmares.
Embracing the cinematic universe of LULA PACE, the result is a dreamlike sequence of images across disparate locations, such as a Hollywood nightclub and a sprawling 1960s Beverly Hills mansion.
✓ Co-developed product range
✓ Creative production, art direction, styling
✓ Developed the brand, marketing & sales strategy
PHOTOGRAPHER: DANA BOULOS
ART DIRECTION: DDMMYY STUDIO
PRODUCER: DANI DRASIN
TALENT: DANA DENTATA, CAMERON ROSE WOODS, DANI DOLLINGER, TAYLOR SNOOK, HANNAH PARK
LIGHTING: ANDREW TRUONG, ANDERSON KO
HMU: LUCY BLEU KNIGHT, MAYRA GODOY
NAILS: WIFI NAILS
✓ Creative production, art direction, styling
✓ Developed the brand, marketing & sales strategy
PHOTOGRAPHER: DANA BOULOS
ART DIRECTION: DDMMYY STUDIO
PRODUCER: DANI DRASIN
TALENT: DANA DENTATA, CAMERON ROSE WOODS, DANI DOLLINGER, TAYLOR SNOOK, HANNAH PARK
LIGHTING: ANDREW TRUONG, ANDERSON KO
HMU: LUCY BLEU KNIGHT, MAYRA GODOY
NAILS: WIFI NAILS
02. BODEWELL
BODEWELL is a venture-funded, direct-to-consumer (DTC) skincare brand that focuses on helping people who suffer from eczema and psoriasis.
I produced compelling content in 35mm and digital formats - both in person and remote.
I produced the Skincare for the rest of us campaign. This ongoing photo series highlights real sufferers on their own terms. The portraits celebrate the scars as a visual tale of strength, perseverance, overcoming adversity and embracing self-love.
BODEWELL is a venture-funded, direct-to-consumer (DTC) skincare brand that focuses on helping people who suffer from eczema and psoriasis.
I produced compelling content in 35mm and digital formats - both in person and remote.
I produced the Skincare for the rest of us campaign. This ongoing photo series highlights real sufferers on their own terms. The portraits celebrate the scars as a visual tale of strength, perseverance, overcoming adversity and embracing self-love.
My responsibilities included:
✓ Brand marketing and creative campaign execution
✓ Creative production and content execution
✓ Social media and influencer management
PHOTOGRAPHER: DANI DRASIN
ART DIRECTION: DANI DRASIN
PRODUCER: DANI DRASIN
TALENT: ERIN O’HARA, NICOLE MORRA, RAHEL BRHANE
✓ Brand marketing and creative campaign execution
✓ Creative production and content execution
✓ Social media and influencer management
PHOTOGRAPHER: DANI DRASIN
ART DIRECTION: DANI DRASIN
PRODUCER: DANI DRASIN
TALENT: ERIN O’HARA, NICOLE MORRA, RAHEL BRHANE
03. FILM PHOTOGRAPHY
Freelance film photography for content creators, artists & stylists.
Freelance film photography for content creators, artists & stylists.