01. LULA PACE
LULA PACE is a premium eyewear brand inspired by creative females in Los Angeles.
Captivated by cult film directors,
such as David Lynch, Harmony Korine, and Sofia Coppola— all of whom have portrayed scenes of latent desire by turning Hollywood’s lens on itself — I was inspired by the contradictions of Los Angeles, and the females who inhabit it.
My experiences and influences growing up in Los Angeles provide the backdrop for the LULA PACE campaign - Dreams and Nightmares.
Embracing the cinematic universe of LULA PACE, the result is a dreamlike sequence of images across disparate locations, such as a Hollywood nightclub and a sprawling 1960s Beverly Hills mansion.
LULA PACE is a premium eyewear brand inspired by creative females in Los Angeles.
Captivated by cult film directors,
such as David Lynch, Harmony Korine, and Sofia Coppola— all of whom have portrayed scenes of latent desire by turning Hollywood’s lens on itself — I was inspired by the contradictions of Los Angeles, and the females who inhabit it.
My experiences and influences growing up in Los Angeles provide the backdrop for the LULA PACE campaign - Dreams and Nightmares.
Embracing the cinematic universe of LULA PACE, the result is a dreamlike sequence of images across disparate locations, such as a Hollywood nightclub and a sprawling 1960s Beverly Hills mansion.
✓ Co-developed product range
✓ Creative production, art direction, styling
✓ Developed the brand, marketing & sales strategy
PHOTOGRAPHER: DANA BOULOS
ART DIRECTION: DDMMYY STUDIO
PRODUCER: DANI DRASIN
TALENT: DANA DENTATA, CAMERON ROSE WOODS, DANI DOLLINGER, TAYLOR SNOOK, HANNAH PARK
LIGHTING: ANDREW TRUONG, ANDERSON KO
HMU: LUCY BLEU KNIGHT, MAYRA GODOY
NAILS: WIFI NAILS
✓ Creative production, art direction, styling
✓ Developed the brand, marketing & sales strategy
PHOTOGRAPHER: DANA BOULOS
ART DIRECTION: DDMMYY STUDIO
PRODUCER: DANI DRASIN
TALENT: DANA DENTATA, CAMERON ROSE WOODS, DANI DOLLINGER, TAYLOR SNOOK, HANNAH PARK
LIGHTING: ANDREW TRUONG, ANDERSON KO
HMU: LUCY BLEU KNIGHT, MAYRA GODOY
NAILS: WIFI NAILS